Apple Topics
Don't Return to Surveillance Capitalism, Surveillance State / Police State-CIA State, Censorship, GroupThink Social Engineering, Monetization of EVERYTHING from TPTB / Big Tech Technocracy-Technocrats and their Military-Digital Complex - Military-Industrial Complex - (Read Surveillance Valley - The Rise of the Military-Digital Complex) (navbar_surveillance_capitalism - see also Borg Usage Disclaimer)
Don't return to Big Tech - Join AltTech
Return to Microsoft topics, IBM Topics, Amazon AWS Topics, Google Topics, Facebook Topics, Hardware topics, Retrocomputing Retrogaming - Vintage computers topics
See also
Return to Apple II Topics, Apple II series, Apple II peripheral cards, Apple I-Apple II-Apple II plus | II+-IIe | //e-IIc-IIgs, Apple III, Apple Computer, Timeline of the Apple II family, Retrocomputing Retrogaming - Vintage computers topics
A
F
I
M
Apple hardware products include the iPhone smartphone, the iPad tablet computer, the Macintosh | Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple's software includes the macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari (web browser) | Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the App Store (iOS) | iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple initial public offering | went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the Macintosh 128K | original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee,<ref name=“wozemployee”>
</ref> while Jobs and others resigned to found NeXT.<ref name=“rice19850415” />
As the market for personal computers expanded and evolved through the 1990s, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company—reshaping it with layoffs, executive restructuring, and product focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in 2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as he rebuilt Apple's status by launching the iMac G3 | iMac in 1998, opening the retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.